Letters Home from the Cola Wars
This piece called Letters Home from the Cola Wars: Volume One up on McSweeney's today could've very easily been corny and gimmicky, but the execution is perfect, so it ends up being pretty damn funny. Here's a taste:
The War Office has finally brought news from the Western Front. Our spy network of soda jerks tells us that Coke is going to start using bottles to transport its liquid cr
eations. I don't know what in Tarnation to make of this. Whoever heard of such a thing? Can they really believe people are going to drink from curvy glass objects? What about the embargo Pres. Wilson placed on straws, not to mention the prevalence of backwash? No wife of mine is going to be seen swigging cola like some Kaiser-loving fascist, not if I can help it. This will, I fear, be the "cola war to end all cola wars."
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