Harold and Kumar Pitch to White Castle
In anticipation of the release of Harold and Kumar: Escape from Guantanamo Bay, The National Post presents a brief history of how the first movie was pitched to the White Castle brass, followed an even briefer history of the scrappy burger chain itself:
"I first got the script, read it and blushed," says Jamie Richardson, White Castle's director of marketing. Richardson had the unenviable job of selling the movie to his boss, the current CEO and grandson of the man who started the business in Wichita, Kan., in 1921.
"I had to check the calendar to see if it was April Fool's," says Richardson, who saw in the movie an uplifting tale of two likable, minority characters who go on a life-changing journey to reach the nirvana of hamburger meals.
"It was in the tradition of Jason and the Argonauts," says Richardson. "I saw it as an epic tale."
Here's the part where I make a pot joke punning off the word "epic," and you giggle, but not very much. So instead, why don't you save us both some trouble just go read the whole article.
Comments