Jim Beam Signs Up Sketch Troupe

As a part of the gracefully-worded "Here's to the Stuff Inside" campaign, Jim Beam is promoting the sketch group Summer of Tears. This could be a perfect fit for the bourbon.

In my own word association I immediately think "pimpin'" when I hear "Courvoisier", and "dirty hipster" when I hear "PBR," so it makes sense to associate Beam with the rigors of comedy — you know, the whiskey that makes us laugh. No fear of censorship here — in one of the videos on Here's To The Stuff , a Summer of Tears cast-member promises a bold new sketch about a man fucking a steak. As long as that's what happens when I drink Jim Beam, I'll have a double!

Meanwhile, Summer of Tears will be performing at Sketchfest NYC on Saturday, June
14th at 8 pm.

[Via Punchline]