November 12, 2009 3:04 pm
Matt Tobey
Matt Tobey
Here's a lesson for all of us: Do not fuck with Miracle Whip. Recently, Stephen Colbert fired a shot across the salad dressing's tangy bow for their current ad campaign that slanders mayonnaise (mayo should be slathered, not slandered). In case you missed the segment, here it is again:
Well, now MW has responded with the big guns. That's right, they're buying up a bunch of ad space on tonight's Colbert Report. Aw snap! It's like they say, you mess with the bull, you get the giant horns made of ad revenue.
Below you can read Miracle Whip's admittedly pretty funny letter to Stephen. And be sure to tune in to The Colbert Report tonight at 11:30pm / 10:30c for a whole bunch of Miracle Whip commercials.
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[...] This goodie appeared in print – and all over the internet – this morning, marking the official beginning of Round Two in the epic battle of Stephen Colbert vs Miracle Whip. [...]
MW cannot stand the triumphant force of the Colbert Nation. They will fall.
Mr. Colbert. Me and my friend, Ali G, are your biggest fans (in Michigan [in Oxford]) and avid Mayonnaise. We are requesting an alliance with you against MW. in a few days to a week following this comment, a video will be posted aiding you in the fight for Mayo. Long Live Colbert Nation!
thats actually supposed to say mayonnaise enthusiasts…..
Believe it or not, these miracle whip commercials, which are supposed to garner interest in their product, are actually making me want to stay away from miracle whip.
How amazingly counter productive.
I'm a Miracle Whip fan, but the shit they play durring your show makes me not want to buy the product in fear that I may become a supper puss!
Go Colbert!
dude, Miracle Whip Rocks!!
Way better than mayo!
Dear Miracle Whip,
Not only is your product fatty and disgusting but trying to make a profit off Stephen Colbert, someone who made a mockery of you is embarrassing! Being 21 years old myself your add had no effect on me and turned me off to your product if anything. Your counter adds to Stephen, someone who actually has an impact in the youth nation made me even madder. When was the last time a miracle whip crew was in Iraq like Stephen & his crew did? When was the last time a miracle whip rep or Kraft rep was shaved their head for the U.S.A? Stephen did!!! What winter Olympic team has Kraft sponsored? None?! The COLBERT NATION did and took over the USA speed skating team! So Thanks to your cheesy mayo add and shallow attack on Stephen I will no longer buy Kraft products as well as e-mail family and friends about your immature add stance.
Sincerely,
Matthew
This goes without saying but Stephen Colbert obviously has more dedicated fans than a sandwich spread. Not only would airing commercials in an attempt to put down Stephen Colbert during his own show make Colbert fans NOT want Miracle Whip, it would also cause them to have an intense dislike for Miracle Whip. Miracle Whip has made some enemies on this one. Negative word-of-mouth will make the money they spent on advertising in vain. Simply put: their business probably just got a little worse.
MW could not possibly defeat The Colbert Nation, we are legion, we cannot be destroyed, WE will not tone it down
Those commercials where the best I have seen in a loooong time!!!
I don't really think Miracle Whip gets what Stephen Colbert was trying to do. I found Colbert's parody to be poking more fun at the goofy, toolbag ADVERTISING Miracle Whip is using more than standing up for mayonnaise itself. Miracle Whip's counter attack…was to post even more goofy, toolbag advertisements? Am I missing the entire point of the parody? Or is Miracle Whip?
I don't want to buy Miracle Whip after seeing those ads. They put me in mind of the "rebel" phase I went through when I was a preteenager, the kinds of things that shows like South Park are mimic and that make you cringe when you look back of them. And I am in smack in the middle of the age range they're advertising towards.
I thought it was funny. I love miracle whip, but I also loved the fact that Colbert stated he would buy more mayo with the money he would receive from their ad space. I think it's in all good fun and don't see anything past that. Anyone who reads more into it, need to remove the broom that are stuck up their asses and relax.