You might think a guy famous for driving a talking car, running on a beach in slow-motion, being Germany's most beloved pop-singer and drunkenly eating a hamburger would be difficult to make fun of, but Comedy Central is going to give it a shot anyway.

That's right, this August, the Hoff is going to get Hassel'd on The Comedy Central Roast of David Hasselhoff. Here's what the man himself had to say about the big news:

"I'm honored that Comedy Central is going to get 'Hoff' on me," said David Hasselhoff. "I have always been a major fan of Roasts, dating back to the days of the 'Dean Martin Celebrity Roasts.' Laughter is the best medicine. Bring it on! I’m ready to take the heat."

That, of course, leaves just one question: who is Dean Martin? Just kidding. I've seen The Jerk.

Anyway, the big show will premiere Sunday, August 15 at 10pm / 9c. Check back here for updates on roasters, guests and more in the coming weeks.

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