Fresh from his victory lap at the Golden Globes (by the way, if you haven't seen/heard his acceptance speech, get thee to this video now, courtesy of the Best Week Ever crew), Sacha Baron Cohen might be heeding every mother's advice to just "be yourself".

According to this Sun article, Cohen told a US radio show that his days as Borat are most likely finished. Citing the ubiquity of his creation and the energy it took to keep up the act, Cohen confessed: "I think the days of me going undercover are probably over . . . It was tiring having to stay in character, usually for about eight hours at a time, so as not to raise suspicion."

Or perhaps it was seeing the butchered Borat impression in the Epic Movie trailer that nailed the proverbial coffin.